Bhay Ho !

I had read up sometime back that Congress bought the rights of the Oscar winning track 'Jai Ho'. This is the ad based on the Jai Ho theme. BJP took no time to retort and came up with its own 'Bhay Ho' (fear)  viral ad. While the usual suspects - Nehru, momma and beta Gandhi find mention in he congress campaign, there is no talk of the future leader who will lead the country if the party is voted to power( though soniaji has considerable footage in the latter half of the video), very surprising considering that Congress calls itself to be a party which had young leaders in abundance. On the other hand, BJP has from the very beginning projected Advani as the leader. This will work to the party's benefit , I feel.

The online campaignof the BJP was something which I feel was very well done and seems to be influenced by Obama's campaign. Mint carried an article on the same. Another very good analysis of the online campaigns of the political parties can be found here. Interestingly, the entire online campaign of the BJP is run by Pradyut Bora, an IIM Ahmedabad alumnus. Incidentally, in the previous elections, BJP had run its 'India Shining' campaign which did not work although it seemed to be a good campaign.

All said and done, it is quite useless to predict what will work and what will not.